‘Australian Music Online’ (AMO) is a web-based initiative that aimed to advance the marketing and promotion of new Australian contemporary music, across a diverse range of genres, both nationally and internationally. The AMO project ran from March 2003 upto the present.
One of the funding commitments made by the Australia Council within that contemporary music package was funding the development and implementation of a strategy for the online promotion and marketing of Australian music.
The development and maintenance of the AMO web resource was an important part of that contemporary music package.
The AMO web resource contains an extensive amount of content and data about new Australian music. This content is created by AMO as well as aggregated from partner sites featuring Australian music content.
AMO also syndicated relevant sets of this content to an extensive array of partner websites (eg: MusicNSW, WAM, Triple J, the Fuse Festival etc). This syndication enabled many high/low profile and general/niche websites to offer a more complete service to their new/existing user bases by offering a ‘richer’ and more thorough catalogue of online information about Australian music.
The site has been developed using a Word Press content management system. All content is labelled, indexed and credited to its original sources.