How bands and musicians can play with the digital space

There are so many applications for SEO and digital marketing. Other than the usual efforts to drive to site, this could also be helpful for bands and musicians who hope to gain relevance in the digital space through online advertisement. Musicians could definitely play around digitally since what they have to offer is definitely exciting. It’s just a matter of having the strategy and a solid vision of how they want to market themselves. Here are some ways these artists could use digital advertising to their advantage.

Knowing your brand

musicians and bands SEOBands and musicians must know who they are as artists. This is important in order to know what image they want to convey through their audience. If they have a website, SEO will definitely be a big help as keywords that are of relevance with their artistic brand will lead internet users to visit and consume the content that is on their site. When they house their music in the website, these users will also be given an opportunity to listen to their material as well. They can also opt for unique forms of online advertisement like promoted Youtube videos that will serve as pre-roll advertisements and page post ads on Facebook. Digital marketing is a very tactical way of promoting their artistic brand online.

If what they set as a personal brand is clear, then future fans can flock and take interest in what they’re trying to sell. This must be kept solid throughout their careers, as this serves as the anchor for them to stay. When trying to play around with digital marketing, they must avoid the mindset that they must be present across the board. Bands amd musicians must only think of forms of online advertisement that are on strategy with their artistic brand. This can be simple page post ads on Facebook, Spotify banners, and tie ups with Shazam. SEO can be utilised pretty well as well.

Getting creative

Major Lazer, a very popular DJ duo, has used digital marketing to their advantage in promoting their hit single “Lean On.” They utilised Spotify ads to promote the smash hit, and this has translated very well into sales. With the help of online advertisement, the song has skyrocketed to number 1 on the Billboard Hot 100 Charts. Major Lazer has utilised SEO as well, as when users google the song title, it will redirect them to the iTunes page where they can buy the track. This effort by the DJ duo is probably the first of its kind. With the help of smart promotions and tactical ads on relevant media, they have put their song on top of the charts.

For music fans, the chances of discovering or stumbling upon a new band through search engines are close to none. This is where proper use of SEO comes in. For those bands and musicians who hope to be discovered via search engine, having the right keywords is essential. New bands can go for general keywords that have no mention of their name whatsoever. A sample of this would be “classical rock band” or “indie pop singer.” Branded keywords work when the band or musician has already garnered a solid fan base. This branch of digital advertising is one of the go-to methods as this guarantees awareness and at least a drive to site. Other forms of online advertisement that can be linked to the use of search englne optimization are Google Display Network ads that are keyword-dependent as well.

Importance of a website

While having official social media pages are enough for some bands and musicians, having an official website is still advisable. Text ads on Google that use SEO well are helpful when they want to redirect users to their website. Text ads usually appear on top of the results page, ensuring that the viewers will at least see the link of the website – and hopefully this shall lead to visits as well. Having a website is almost an essential when it comes to digital marketing for any type of product and brand. It gives them a space that is solely theirs and that they can tell about who and what they are without any inhibitions and limitations. Doing more than just one type of online advertisement could also help any brand, as long as they serve a special purpose and added not just for the sake of doing so.

When it comes to the official websites of these bands and musicians, updating must be on the top of the list of priorities. Whether it’s about gig schedules or brief descriptions of those who are involved in the band, the website is where they put in all the details every fan or fan-to-be wants to know. They must utilize this digital marketing asset fully, as these are often paid for and it can be used for both online advertisement and PR as well. The use of SEO must not be forgotten as well, because what’s the point of building their own website when there are no efforts to invite future fans to visit it?

Engage with fans

Beyond having the right digital marketing assets, bands and musicians must also interact with their audience frequently. This is also another anchor to make their audience stick around. The digital space is a very convenient avenue of which they can talk to their fans directly, and to foster conversations with them. Online advertisement and SEO can do their own thing, but it’s different when the band or musician themselves make an effort to reach out to the fans.

Making efforts on digital is one thing, but creating music that is of value for fans is the most important. The reason why bands and musicians go on to the advertising and marketing biz is so that can create awareness and buzz about themselves. For each step of the way, they must keep their fans wanting more music and material from their end – and the rest is history. Bands and musicians must not be afraid of tapping the digital space, as it could work very well on their end.

How to Choose the Right DJ Equipment to make the Best Disco Party Music

Music, Party, Disco and Dj equipment are inter-related terminologies. They are all complementary terms in the entertainment industry. It is impossible to separate either of them. You cannot get one without getting the other. Take for instance, in a club, you need a Dj equipment to produce a disco music, the music then creates the party. This is the relationship between the four terms. This article will discuss how to combine these four concepts to get the best result.
dj equipment

HOW TO CHOOSE THE RIGHT DJ EQUIPMENT TO PRODUCE THE BEST DISCO PARTY MUSIC:

1. The Essential Gear:

The essential gear of a DJ Equipment to produce disco party music includes, a Computer, DJ Controller and DJ Media Player. Your gear must also include an audio interface between your computer music software and external hardware like speakers. In case you do not have a mixing software, then get a standalone DJ Mixer. You also need a powered speaker system and headphones.

2. What to do with DJ Computer, Software and Apps:

DJ Softwares and Apps are used to monitor all mixing moves. It also does basic things like loading your music library and providing playbacks, play forward functionality among others. When choosing a software, you will discover that the variety of DJ Softwares available all perform similar functions. What determines the quality of music you can produce with a software is how comfortable you are with the software’s user interface as a DJ and on the otherhand how you can manage it.

3. DJ Headphones:

Your Headphones also play a vital role in the quality of music you are able to produce as a DJ. The first quality in choosing the right headphone is your level of comfort with it. Remember that you are going to be wearing them for hours so do not choose a headphone that you are not comfortable with. Also make sure that the headphones you use are flexible. You should be able to bend it in many directions. Also look for a headphone with closed ear design so that you can isolate surrounding noise from the music you are making.

4. DJ Multimedia Players:

Although several DJs would like to perform this task with the Computer, several multimedia players for DJ are still popularly used in the industry to create high quality disco party music. Some of the multimedia players you should consider are:

(i) Tabletop Players:
They are just like turntables however they are more advanced in functions and capacity. Most of them allow advanced effect like scratching, spinning, reverse and playforward.

(ii) Dual Players:
Dual Players offer versatile setup options. Dual rackmount players possess speed sensitive jog wheels that allows you to either increase the speed of the song you are playing or slow it down. They also offer scratching, rewind and fast forward functionality.

5. Speakers:

The job of your speakers is to broadcast your music to your audience. It is important to have a good set of them. Your DJ Speakers has to cover a full range of frequencies to reproduce the entire sounds your music contains. Also it is important that you carry a wide selection of speakers that would suit any set up.

Amuse Yourself on the Long Haul

A short flight can be a bit tedious, but a long one can be almost unbearable without a lineup of amusements to keep you sane. Consider your options depending on the length of your flight. Stick to your interests, or try something new to amuse yourself. You’ll be surprised at the number of things you can do just to while away the time on a long flight.

  1. Try Sleeping
  2. Some find it easy to sleep off the hours while traveling. This is an ideal way to catch up on some shut-eye. But when you are wide awake after just a short nap and still have some two or three hours to kill before landing, you can probably turn to the man sitting beside you and start annoying him! There are a few though who find it difficult to fall asleep during a flight. Taking a window seat could help as you get to rest your head on the window. Of course, it’s much easier to sleep if you’re in first class, but a small pillow may provide some comfort. Still, there are other methods to keep amused without disturbing anyone.

  3. Listen to Some Music
  4. Knowing how long your flight will be, you can get on board prepared with some music of your choice. Download some on iTunes on your iPhone you can enjoy during your long flight. Of course, once you are on board, change the settings on your mobile phone to “in flight” or “airplane mode.” Otherwise, you can’t use your phone during the flight.

  5. Read a Book
  6. This is always a superb option. Have at least two novels at hand, depending on how long your flight is. Get hold of publications that are enjoyable and simple to read, since you will be stuck with these once you are on board. But don’t bring your novel about hijackings or aircraft catastrophes for apparent reasons!

  7. Watch a Movie
  8. Watching a picture is usually a pleasing way to occupy your time. Some airlines offer in-flight movies, and you can arrange for one to watch during your flight. Or you can bring your own selection on your device or gadget. Movies are quite entertaining and last longer. So watching one while you’re flying is an excellent option.

  9. Play Games on Your Device
  10. These are (unsurprisingly) enjoyable, at least for a little while. Whenever you are due for a long haul, tuck these games near you for quick, on-demand enjoyment. When using a PSP or DS, just make sure the wireless function is turned off.

  11. Listen to Audio Books
  12. An alternative to music is listening to audio books. These take quite a while to conclude and are readily accessible. You only have to settle back and relax, and listen.

  13. Socialize
  14. Strike up a conversation with your seatmates. There are times when you meet with wonderful folks sitting right next to you. You may even end up having long conversations in case you hail from the same state or share the same culture.

  15. Take Sudoku Puzzles
  16. Take those that are challenging. Time flies when you try to solve difficult ones.

  17. Knit or Crochet
  18. If you have the inclination, knitting or crocheting can really take up your time. A long flight is an excellent chance to catch up on that knitting or crocheting you don’t ever get to do.

  19. Look Out the Window
  20. Take pleasure in the various colours as well as textures of sights from your window seat: the hills and valleys, construction, and the roads. It is a good way to just let your eye wander and allow your mind to be free of anything stressful, even if only for a while.

  21. Choose a Mobile Game
  22. You can also choose to play some games on your mobile phone. If your flight is a long one, you can relish playing your game without interruption.

  23. Shoot Pictures
  24. It’s possible for you to appreciate hours shooting photos of sunsets, Caribbean isles, clouds, or the Sahara through your window.

  25. Write
  26. Begin a journal, or get a head start on that autobiography that you’ve been wanting to do for some time! Compose an e-mail, poem, or story about the feelings that your photos in-flight evoke. Or scribble something about your trip, an encounter during your flight, or your expectations of your destination. Make a list of the sights you’re excited to see at your vacation destination. Writing can take up a lot of time and may also prove enjoyable.

    So if you want an interesting and relaxing flight, fly with Skytraders. They have all the tools you need to enjoy your flight. They have magazines, TV monitors, music, and other audio-visual amusements, anything that you may like to ease the boredom of a long flight. You can also request for pillows and books. Just ask your Skytraders flight attendants, and they would love to help you.

The Power of Music To Reduce Stress

music stress reliever

Next time when you are feeling tense, irritable, nervous or stress, try listening to a little piece of melody. Studies indicate that music works wonders at raising overall feelings of well-being and alleviating pressure.

A few of the means music soothes stress include:

1. Deep breathing.

2. Increased serotonin.

3. Better slumber. Listening to music before bed leads to a sound slumber.

4. Decreased pain.

5. Heart rate that is slower

6. Creation of heart-protective compounds.

The response could come back to our initial lullaby – in the uterus of our mom. For nine months we were tucked away, comforted by the mild rush of water, as well as the steady beat of a pulse encircling us.

So next instance you are feeling nervous, stressed or uptight, turn back to music. Here are some of the tips on the best way to make your stress go away:

  1. Studies have shown that our pressure is lessened by listening to the type of music we enjoy – but the music can really increase our anxiety levels. Nation, jazz, reggae, alternative, pop and rock music all will reduce tension if it is your music.
  2. Alter the tunes you play. Listening to the same tune over and again will reduce an effect -relieving.
  3. Listen with our without earphones. Whichever method you favor is not worst.
  4. This will provide you a boost that is threefold to surmount your anxiety: clean atmosphere, exercise, and music. If you’re not in the mood to walk, while listening resting will continue to be successful.
  5. Whether you walk, sit, lie down or fold laundry, listen for around.

10 minutes to get the most effective result. However, even as little as a tune or two will allow you to feel more relaxed.

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